Prepared privately for Arlingsworth Solicitors

Rahil, you built Arlingsworth. A visitor to your homepage never learns your name.

I looked you up the way someone facing a divorce or an immigration mess would. On their own, probably at night, dreading the whole thing. I found a firm with your name over the door, two offices, more than a hundred reviews at 4.9. And no sign of the person who built it.

Have a coffee with Liana →

Twenty minutes with Liana. Unhurried, and no deck.

Your homepage today. Capable, warm, and it could be almost any firm on any high street.

What a buyer sees first

You built the whole thing. You’re nowhere on it

Choosing a solicitor is really choosing a person to hand the worst week of your year to, and people do it quietly, on their own, before they ever ring. On your site they find a services menu, a logo, and a firm that talks about itself in the third person. The man who built the place is nowhere to be seen.

So the one decision that comes down entirely to trust gets made without the thing that would earn it. You.

Where your field is standing

Line your rivals up and you can’t tell them apart

Line up the firms someone is weighing you against and the words run into each other: expert, trusted, tailored, transparent pricing. They sit on your homepage too, right next to a Legal Award counter still reading 0+ because nobody ever filled it in.

The one move none of them can copy is you. The founder who built the firm, on the page in his own words, telling someone what he sees the moment a case like theirs walks in. And those hundred-odd reviews turned into real named proof instead of a counter stuck on zero.

If I did one thing first

If I did one thing first, I’d put you on the page. Your name, your face, your specialisms in your own words, and those hundred-plus reviews finally doing their job.

Something that is yours, with your face on it, earning trust while you are heads-down on the cases.

The thinking behind this

The whole idea, in ten minutes

Liana Fricker and me, talking through how a firm gets chosen before it is ever in the room.

Who you would speak to

Two people, one system

I make the stuff that does the talking. The videos, the writing, your actual voice on a page. Liana works out what to build first, and why. A short call with her maps the whole thing to your firm, with no commitment on either side.

Kevan Smith, Creative Lead · Liana Fricker, Strategic Lead · Epiphany Content

Kevan Smith and Liana Fricker, Epiphany Content

A short conversation

Worth twenty minutes?

If any of this rings true, the next step is a coffee with Liana. Nothing formal. She will tell you straight whether there is something here worth building for Arlingsworth, or whether there isn’t.

Have a coffee with Liana →

Liana is keeping a few of these conversations open for September.

Yours either way

Have the conversation and the full written version of this teardown is yours to keep, the one you can forward to your partners. It stands on its own whether or not we ever work together.

Not ready to talk yet? See the whole picture first.